The Health & Wellness Lions celebrate creativity for personal wellbeing.
Communications entered here will need to demonstrate an inspired approach to consumer healthcare; that is exceptionally engaging work which promotes non-prescription products and services, publically educates to allow self-diagnosis or facilitates pro-active personal care. All work entered in Health and Wellness has been created specifically for or by a health and personal wellbeing related brand / service. All entries must be evidence based and adhere to our principle of life changing creativity.
Past winners of the Health & Wellness Lions
2018 · JOHN X HANNES for Montefiore
Grand Prix HEALTH AND WELLNESS > HEALTH SERVICES & CORPORATE COMMUNICATIONS > HEALTH SERVICES & FACILITIES > INTEGRATED CAMPAIGN
115,000 Americans are currently waiting for a life-saving organ transplant. Although 98% support organ donation, only 1 in 5 New Yorkers is a donor. Considering these statistics, how do you get young people to register as organ donors? You make them feel something—then make it easy to become part of the solution. Montefiore Hospital, founded in New York in 1884 on the belief that all human life is worth fighting for, saw an opportunity: move people to action through the power of film. By creating a compelling piece of entertainment, we connected a younger audience to the importance of organ donation, then made it easy for them to become part of the solution through interactive mobile technology.