Pharma Lions

The Pharma Lions celebrate creative communications from pharmaceutical clients and services surrounding this highly-regulated industry. 

Practitioners, patients and targeted consumers; that is work that brings science andinnovation to life, facilitating diagnosis, prescription, disease mitigation or illness management. Pharma Lions champion the need for medicine and therapeutic care.

Communications in this arena bear the responsibility of introducing new innovations, establishing standards of care and advocating for the industry within a context that is often emotionally charged and sometimes full of controversy. These communications must navigate debates about patient rights, policies and politics, society and humanity. Often delivered inhealthcare settings, they require a significant level of appropriateness and respect for the people who treat or suffer from medical conditions. Some communications are delivered through a healthcare professional. Many are subject to regulatory review. All are created specifically for medical and therapeutic clients and services.

See the list of all Pharma Lions Categories.

How to enterDownload full category listings, description, material specification and rules.

Pharma Lions Jury
Full jury announced in 2019

Robin Shapiro President

Global President, TBWA\WorldHealth

As Global President of TBWA\WorldHealth, Robin prides herself on bringing disruptive thinking to some of the world’s most ambitious healthcare brands. She partners with her clients to liberate brands from conventional pharma thinking and realize a more purposeful future. Robin considers herself “chief culture officer” and works hard to create an agency environment in which innovation, creativity, and positivity thrive.

Robin is on a mission to make healthcare advertising a destination career for young people. Robin founded The Young Globals, a competition that exposes college-aged students to the rewards of healthcare advertising. Winners receive a paid internship at a leading healthcare agency. Robin rose up through the creative ranks and, prior to her current role, was Chief Creative Officer of Corbett Accel Healthcare Group. Under her leadership, the agency received numerous industry awards, including Clio Health Best of Show and IPA Best of Health. Robin served as Jury Chair for Clio Health and The Global Awards, as well as jury member for the Health Effies and Cannes Lions Health. She is especially proud to serve as 2019 Cannes Lions Pharma Jury President.

Past winners of the Pharma Lions

Change Gout

2018 · Langland for Grünenthal


The Change Gout campaign would challenge existing misconceptions and ineffectual prescribing by using the chemical process underpinning gout to crystallise a three-dimensional patient scaffold, externalising the hidden nature of this misunderstood condition and creating a dramatic visual representation that’s impossible to ignore. This was taken into the digital space with an immersive experience that brought the story to life through a dynamically generated WebGL visualisation of the crystalline body. Hotspots embedded throughout the site revealed bite-sized information, which then dropped into a deeper medical story.


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Health Track Lions