Creative Effectiveness Lions

The Creative Effectiveness Lions celebrate the measurable impact of creativity.

Entries will need to demonstrate hard results over the long term; that is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose. A number of criteria will be considered during judging and weighted as follows

  • 25% idea
  • 25% strategy
  • 50% impact and results

See the list of all Creative Effectiveness Lions Categories.

How to enterDownload full category listings, description, material specification and rules.

Creative Effectiveness Lions Jury
Full jury announced in 2019

John Seifert President

Chief Executive, Worldwide, Ogilvy

John Seifert is the Chief Executive, Worldwide at Ogilvy. Please check back soon for his biography.

Past winners of the Creative Effectiveness Lions

Savlon Healthy Hands Chalk Sticks

2018 · Ogilvy Mumbai for ITC

Grand Prix CREATIVE EFFECTIVENESS > CREATIVE EFFECTIVENESS > SINGLE COUNTRY CREATIVE EFFECTIVENESS

This case study shows how Savlon, a new entrant in the Indian FMCG hygiene space, created a positive impact on the health of school kids through an innovative behaviour change idea.

 

Love The Work