"Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements."Philip Thomas, Chairman of Cannes Lions
Both men started their careers in journalism, Jeff as a reporter and illustrator at The Boston Herald American, Time Magazine, and Mother Jones, and Rich as an art director in the heyday of Rolling Stone Magazine. After meeting at Ogilvy & Mather under Hal Riney, they started GS&P with Andy Berlin in 1983 and won their first Cannes Lion for the Mill Valley Film Festival. They went on to win numerous Lions across all metals and brand categories, encompassing an unprecedented variety of styles. Campaigns included: ‘Got Milk?’, the Budweiser lizards, ‘Invent’ for Hewlett-Packard, the E*Trade chimpanzee, Polaroid’s ‘See What Develop’, NBA’s ‘I love this game’, ‘Skateboarding’ for Nike and campaigns for Sega Games.
Since 2000, the agency has excelled at creating work that transcends media. Most recently GS&P received Gold Lions for ‘I am a Witness’ (the first emoji for a social cause), the ‘Dreams of Dali’ VR experience, Chevrolet’s Sonic Launch with OKGO, and Cheetos Museum.
Much of GS&P’s work has entered into the permanent collection of the Museum of Modern Art in New York.
"We are proud of the ideas we’ve incubated, the friendships that have been formed, the clients met and the families that have been made possible by 35 years of this stuff."Jeff Goodby
Commenting on the award, Jeff credited GS&P’s staff and culture, "The people who have gone through GS&P have changed our industry more than Rich or I could ever have on our own. A spirit of humanity and forgiveness has made this place a launching pad for things never done before, over and over, always with new people. We are proud of the ideas we’ve incubated, the friendships that have been formed, the clients met and the families that have been made possible by 35 years of this stuff.”
Named Adweek’s Executives of the Decade, Jeff and Rich have had an effect on advertising that can be seen particularly in the leaders they have created and mentored, many of whom have successfully started their own agencies. GS&P’s creative alumni include Gerry Graf (founder of Barton F. Graf), Fred Raillard and Farid Mokart (of Fred & Farid), Paul Venables (founder of Venables Bell & Partners), Jamie Barrett (founder of barrettSF) and leaders like Chris Beresford-Hill (CCO of TBWA\Chiat\Day New York), Steve Simpson (CCO of Ogilvy & Mather North America), and Karin Onsager-Birch (CCO of FCB West).
“This is an amazing honor,” Rich added. “What makes Jeff and me most proud is that we’ve provided a respectful space for so many talented people to make intelligent work, raise families and have fun all at the same time.”
In 2005 Jeff was Jury President of the Titanium Lions Jury, he presided over the Film, Press & Outdoor Lions Jury in 2002 and served on the Film Lions Jury in 1993. In 2009 Rich served on the Titanium and Integrated Lions Jury.
Both Jeff and Rich will take part in an interview hosted by Philip Thomas during the Festival in Cannes, and the presentation of the Lion of St. Mark will take place during the final Awards Show on Friday 21 June. Further information about the Festival is available at canneslions.com.
Previous Lion of St. Mark Winners
2018: Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia and Prasoon Pandey, Director, Corcoise Films
2017: David Droga, founder and Creative Chairman, Droga5
2016: Marcello Serpa, former Partner, AlmapBBDO
2015: Bob Greenberg, Founder, Chairman and CEO, R/GA
2014: Joe Pytka, Director, PYTKA
2013: Lee Clow, Chairman, TBWA\Media Arts Lab, Director of Media Arts, TBWA\Worldwide
2012: Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy
2011: Sir John Hegarty, Worldwide Creative Director, Founder, BBH