BUSINESS GROWTH ENGINE
This year a series of eight original Theme Reports dig deeper and place our themes in the context of the wider creative landscape. Each report surfaces original research, relevant data and examples of best practice Lion-winning work, combined with commentary from market experts and global brand leaders.
The first of our Theme Reports lays out the evidence behind our argument and digs down into the what, the why, the how and the ‘who’s doing it?’ of growth-driving creativity.
The second of our Theme Reports sets the scene on the recent industry shift back to brand and unearths insights into the real value of ‘long-termism’.