How do we strike the right balance between purpose and profit?
We heard from the leading thinkers like the Kraft Heinz Company's Eduardo Luz on how to drive brand presence with purpose and saw some of the captivating work that is inspiring positive action and change in an uncertain world.
How can modern technologies improve the art of storytelling?
Storytelling: an over-used word undoubtedly, but it is the foundation on which this industry is built and it has the power to change lives. World-class speakers like New York Times bestselling author Kwame Alexander and the team behind Sesame Street shared how they make audiences laugh and cry.
How do we use creativity to drive exceptional consumer experiences?
We discovered how to create consistency across all touchpoints and provide rich consumer journeys in the 'age of me'. We were joined by Marc Pritchard, the Chief Brand Officer at P&G, Mastercard's Raja Rajamannar, Kargo, Yum! Brands - group owner of Taco Bell, KFC, Pizza Hut and WingStreet - and Silicon Valley's favourite soft drink, Hint Water.
How can we drive diversity of thought to deliver more positive and better work?
We heard original and credible perspectives from diversity champions such as Maithreyi Jagannathan, Vicks India lead and P&G’s Associate Marketing Director of Healthcare, Ajay Vikram, CCO of Publicis Singapore, and non-binary influencer Winter Mendelson. They outlined new benchmarks for brand work that promotes diversity and inclusion.
How can we meet consumers wherever they are in both the physical & digital world?
We heard case studies from some of the world's largest brands on how they maintain customer relevance in a mobile-first, Amazon-dominated, voice-enabled world. Speakers like Brad Hiranaga, Lubomira Rochetand Scott Galloway outlined how brands can survive and thrive in an era of endless digital disruption.