The Impact Track

Just announced

1 Nov 2018: First 15 speakers for Cannes Lions 2019 confirmed

Impact, effectiveness and results

New thinking and techniques to measure, value and reward impact in branded communications.

Investigate advances and challenges in delivering measurable, impactful creative communications. Find the holy grail: communications ideas that drive business growth and brand equity. Learn how to prove results and show effectiveness.

What you'll learn

  • Measuring the value of creativity

    Creativity works, but how can we prove it pays its way?
  • Defining impact

    What does impact mean today, how has its definition changed and what does the future hold?
  • Brands in culture and society

    Experts and pioneering brands on building narrative to find a role for brands in culture.
  • Ideas that sell and structures that work

    Case studies which prove the commercial value of a great idea and stories of personal impact.

Who is it for?

Impact is for anyone who wants to:

  • drive growth and brand equity
  • increase market share
  • shift products
  • learn how creativity can supercharge your brand

Creativity delivers impact, with results so tangible you could almost touch them.

"We can show that the integration of data and creativity drives business growth. In fact it delivers 2x revenue growth. The difference between growing 10% and 5%."

Brian Gregg
Senior Partner, McKinsey & Company

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