Design Lions

The Design Lions celebrate visual craftsmanship. 

Entries will need to demonstrate how design has been used to define a brand or communicate its key messages. That is, work in which a unique visual identity leads to consumer recognition or understanding. A number of criteria will be considered during judging and weighted as follows:

  • 40% The idea
  • 40% Execution
  • 20% Results

A. Brand-Building

B. Communication Design

C. Digital & Interactive Design

D. Brand Environment & Experience Design

E. Packaging

F. Products

See the categories

Get the entry kits

For full category listings

Design Lions Jury
Full jury announced in 2019

Richard Ting President

Global Chief Experience Officer & US Chief Creative Officer, R/GA

As EVP, Global CXO and US CCO, Richard is a C-suite partner to R/GA’s global client roster. Richard has 20 years of experience in building, guiding, and directing world class design teams to envision, pilot, and commercialise innovative digital products, services, and customer experiences. Richard is also a co-Founder/Partner in R/GA Ventures and has worked with and advised 80+ early-to-growth stage startups. While overseeing and setting the vision for R/GA’s global team of multi-disciplinary designers, Richard ensures that his teams are highly skilled in design thinking, product innovation, service design, commerce, prototyping, and digital marketing. In recent years, Richard has worked with a wide range of companies including Nike, Samsung, Google, Verizon, and Equinox and has received nearly every major industry creative award, including the Cannes Titanium Lion, the D&AD Black Pencil, and the Grand CLIO.

Richard currently serves on the AIGA National Board of Directors. Aside from his professional pursuits, Richard has deep subject matter expertise on sports, sneakers, and hip hop music.

Past winners of the Design Lions

Trash Isles

2018 · AMVBBDO for LadBible


In the North Pacific there is so much plastic an area of trash the size of France has formed. Governments have simply ignored it. So we found a way to ensure they couldn’t. By turning the country sized trash patch into an official country. On World Oceans Day, 8th June 2017, The Plastic Oceans Foundation and LadBible submitted an application to The United Nations to recognise The Trash Isles as an official country. Because if it is recognised as an official country, then other countries are obliged to help clean it up. We created an identity for the country and asked the public to support it by becoming citizens.The Plastic Oceans Foundation is a global non-profit organisation that addresses the issue of plastic pollution and how it impacts our waters and sea life so they were perfect to bring attention to the amount of plastic clogging up our oceans.


Love The Work