Design Lions

The Design Lions celebrate visual craftsmanship. 

Entries will need to demonstrate how design has been used to define a brand or communicate its key messages. That is, work in which a unique visual identity leads to consumer recognition or understanding. A number of criteria will be considered during judging and weighted as follows: 40% The idea, 40% Execution, 20% Results

The Design Lions President's Message

Richard Ting President

Global Chief Experience Officer & US Chief Creative Officer, R/GA

"This is the most exciting time ever to be a designer. Design is now center stage for brands as an innovation driver that can transform businesses and industries. This year, I expect to see big ideas that tackle the big meaty problems facing humanity today—poverty, climate change, hunger, disease, inequality and much more. It’s a critical time in history, and brands, agencies, and designers should be at the forefront of creating meaningful value for consumers and positive change in the world.

Additionally, as technology races forward, it can’t be understated how human-centered design is needed more now than ever before. While we all love to see innovation in frontier technologies like AI, machine learning, computer vision, and AR. We need designers to play an oversized role in figuring out how to properly leverage these technologies for good and how to create value for humanity.

Each and every member of this jury will bring a unique perspective to how we judge and evaluate work. Our cognitive diversity is our strength. Your unique life experiences and global insights are vital towards awarding a balanced body of work that represents high concept, high craft, groundbreaking innovation, and positive impact.

Let’s collectively set the bar high for what constitutes great design as the industry heads into the year 2020. I can’t wait to meet you all."

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Past winners of the Design Lions

Trash Isles

2018 · AMVBBDO for LadBible


In the North Pacific there is so much plastic an area of trash the size of France has formed. Governments have simply ignored it. So we found a way to ensure they couldn’t. By turning the country sized trash patch into an official country. On World Oceans Day, 8th June 2017, The Plastic Oceans Foundation and LadBible submitted an application to The United Nations to recognise The Trash Isles as an official country. Because if it is recognised as an official country, then other countries are obliged to help clean it up. We created an identity for the country and asked the public to support it by becoming citizens.The Plastic Oceans Foundation is a global non-profit organisation that addresses the issue of plastic pollution and how it impacts our waters and sea life so they were perfect to bring attention to the amount of plastic clogging up our oceans.

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The Design Lions Jury

Richard Ting Jury President

Global Chief Experience Officer & US Chief Creative Officer

As EVP, Global Chief Experience Officer + US Chief Creative Officer, Richard is a C-suite partner to R/GA?s global client roster. Richard has 20 years of experience in building, guiding, and directing world class digital design teams to envision, pilot, and commercialize innovative digital products, services, and customer experiences. Richard is also a co-Founder and Partner in R/GA Ventures and has worked with and advised more than 80 early-to-growth stage startups. While overseeing and setting the vision for R/GA?s global team of multi-disciplinary designers, Richard ensures that his teams are highly skilled in design thinking, product innovation, service design, commerce, prototyping, and digital marketing. In recent years, Richard has worked with a wide range of companies including Nike, Samsung, Google, Verizon, and Equinox and has received nearly every major industry creative award, including the Cannes Titanium Lion, the D&AD Black Pencil, and the Grand CLIO. Richard currently serves on the AIGA National Board of Directors and is an executive member of the International Academy of Digital Arts and Sciences.
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Anna Lukanina

Managing Partner
Depot Branding Agency
Russian Federation


Casey Sheehan

Partner, Design
Work & Co
United States


Christian Doering

Creative Director/Head of Design
Kolle Rebbe


Dominic Sturm

Swiss Design Association


Fiona Leeming

Executive Creative Director
Honey Communications


Karen Cesar

CEO & Founder
Red Bandana


Katherina Tudball

Creative Director
United Kingdom


Kheireddine Sidhoum

Global Chief Creative Officer
Dragon Rouge


Kiki Hartmann

Independent Brand, Design, Communication Specialist
The Netherlands


Lisa Greenberg

Executive Creative Director
Leo Burnett


Malvika Mehra

Chief Creative Officer
Dentsu India


Masaya Asai

Group Creative Director


Rojana Chuasakul

Founder / Chief Creative Officer
Storyteller Bangkok


Vidya Manmohan

Executive Creative Director
United Arab Emirates