Entries will need to demonstrate brilliant brand storytelling intended for a screen. That is, filmed content created for TV, cinema, online and out-of-home experiences. Criteria considered during judging will predominantly be the idea and the execution.
Past winners of the Film Lions
2018 · BBDO New York for P&G
FILM LIONS > ONLINE FILM: SECTORS > CORPORATE SOCIAL RESPONSIBILITY (CSR) / CORPORATE IMAGE
Spanning several decades, the film shows that while many things have changed in our world, “The Talk” has remained a grim rite of passage for most black Americans for too many generations. The film features intimate moments where black parents of various eras and social classes attempt to prepare their sons and daughters for the difficulties and dangers of growing up black in America. It ends with a call for society as a whole to be part of a larger conversation about racial bias, in hopes that one day, black families no longer have to have “The Talk.”