Mobile Lions

The Mobile Lions celebrate device-driven creativity.

Entries will need to demonstrate performance in portable platforms. That is, work where a hand-held or wearable device is integral to the idea and enables key aspects of the execution. Criteria considered during judging includes: idea, execution, platform relevance, impact and results.

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The Mobile Lions President's Message

Ari Weiss President

Chief Creative Officer, DDB Worldwide, North America

"Take out your phone and search 'mobile statistics 2019.' One of the first statistics you'll find is that a third of the population rather give up sex for a year than their smartphone for a year. The second statistic you'll find is that more global citizens own cell phones than toothbrushes. This either speaks to the incredibly poor state of dental hygiene and sexual expression in our world today, or perhaps more pointedly towards the ever growing dependency on mobile devices.

With people spending an average of 5 hours a day on their smartphone (88% growth YOY) the opportunity to engage consumers in more meaningful ways provides our industry a creative brand building platform the likes of which has never been seen before. This year the mobile jury will be looking to honor the very best brand connections originating on the world’s fastest growing, constantly changing platform with infinite potential. This isn’t the future people. This is the now. And what better place to celebrate the now than this year’s Cannes Lions International Festival of Creativity."

The Mobile Lions Jury

Ari Weiss Jury President

Chief Creative Officer
DDB Worldwide
North America

Ari Weiss joined DDB as CCO of North America in February of 2017. Together with CEO Wendy Clark, the two have been focused on what they're calling the 'resurgence of an icon'. A mission to return DDB to its rightful position as the world's most creatively effective network. In less than a year, Weiss helped secure DDB a spot on AdAge's coveted A-List for the first time in over 20 years. In 2017, Weiss was also named to Crain's 40 under 40, Adweek's Creative 100 and the 4A's 100 People Who Make Advertising Great. In 2018, Weiss was named one of the top 5 most award winning CCOs in the world by the Drum's Big Won Rankings. He also helped lift DDB to the third most creatively awarded network in Cannes helping Omnicom secure the holding company of the year honour for the first time in the festival's history.
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Adriano Santiago De Matos

Chief Creative Officer
Grey Publicidade Do Brasil


Beth Keamy

Global Director of Digital
TBWA\Media Arts Lab


Ian Mackenzie

Chief Creative Officer


Juan Pablo Alvarez

Chief Creative Director
Ogilvy Colombia


Krystle Mullin

Creative Director
United States


Sophie Te Pas

Digital Creative Director
Mediamonks Singapore


Suzana Apelbaum

Head of Creative
United States


Tijmen Mulder

Robot Kittens
The Netherlands


Tomohiko Hayashi

Interactive Director


Love The Work

Past winners of the Mobile Lions

Corruption Detector

2018 · Grey Brazil for Reclame Aqui


Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.