Outdoor Lions

The Outdoor Lions celebrate creativity experienced out of home.

Entries will need to demonstrate ideas that engage in-the-field. That is, work which leverages public spaces to telegraph a message or immerse consumers in a brand experience. Criteria considered during judging will predominantly be the idea and the execution.

A. Billboards

B. Posters

C. Digital Screens

D. Ambient & Experiential

E. Innovation in Outdoor

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Outdoor Lions Jury
Full jury announced in 2019

John Patroulis President

Worldwide Chief Creative Officer, Grey

A globally recognised creative innovator and leader, John Patroulis was named Worldwide Chief Creative Officer of Grey in August 2017. John had spent the previous six years at BBH New York, first as CCO, then as its first-ever Creative Chairman. Under his creative leadership, BBH New York became one of the most awarded agencies in NYC, winning multiple Cannes Lions across multiple categories for brands like Axe, Google, and Sony PlayStation, and was awarded the Integrated Cannes Grand Prix for the “FU2016” campaign for Netflix's "House of Cards”.

Prior, John co-founded agencytwofifteen (now twofifteenmccann) and T.A.G. in San Francisco. There he helped lead the Xbox Halo 3 "Believe" global campaign, which became the most creatively awarded campaign of the decade, winning both the Cannes Integrated and Cannes Film Grand Prix, and resulted in the biggest entertainment launch in history. Earlier at TBWAChiatDay, he helped lead the global "Impossible is Nothing" campaign for adidas, another multiple Lion winner, which propelled adidas to be named "Advertiser of the Year" at Cannes Lions.

Past winners of the Outdoor Lions

The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

2018 · 23 Stories X Conde Nast, Comedy Central

Grand Prix OUTDOOR > AMBIENT > IMMERSIVE EXPERIENCES

The Daily Show Presents: The Donald J Trump Presidential Twitter Library” was an immersive real-world experience, brought to life through static, digital, interactive, and physical displays. Featuring state-of-the-art visual installations, interactive hands-on activations, and large scale wall graphics of tweets, quotes, and timelines, including @realDonaldTrump’s live feed alarm, hundreds of printed tweets by topic, and “masterpieces” mounted in gold frames to spotlight his most “memorable” tweets.

 

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