Entries will need to demonstrate ideas that engage in-the-field. That is, work which leverages public spaces to telegraph a message or immerse consumers in a brand experience. Criteria considered during judging will predominantly be the idea and the execution.
Past winners of the Outdoor Lions
The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
2018 · 23 Stories X Conde Nast, Comedy Central
Grand Prix OUTDOOR > AMBIENT > IMMERSIVE EXPERIENCES
The Daily Show Presents: The Donald J Trump Presidential Twitter Library” was an immersive real-world experience, brought to life through static, digital, interactive, and physical displays. Featuring state-of-the-art visual installations, interactive hands-on activations, and large scale wall graphics of tweets, quotes, and timelines, including @realDonaldTrump’s live feed alarm, hundreds of printed tweets by topic, and “masterpieces” mounted in gold frames to spotlight his most “memorable” tweets.