Outdoor Lions

The Outdoor Lions celebrate creativity experienced out of home.
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Entries will need to demonstrate ideas that engage in-the-field. That is, work which leverages public spaces to telegraph a message or immerse consumers in a brand experience. Criteria considered during judging will predominantly be the idea and the execution.

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Just answer a few simple questions about your work and The Category Picker will suggest the most appropriate places to submit your ideas.

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The Outdoor Lions President's Message

John Patroulis President

Worldwide Chief Creative Officer, Grey, Global

"Elevate the place you're at.

Not bad advice in general, and will be what we look for in all the Outdoor work this year.

No small task, but lucky for you – and unlike almost any other category – you have just about every single creative tool at your disposal. Plus, the power of context – physical, cultural, societal – as big as the world itself.

As our human experiences become more and more individual, staring into screens customized to only us, this is one of the last places we create for people to experience as a group. Which carries with it the responsibility to make where you’re at, somehow, better: through entertainment, utility, beauty, insight, craft, emotion.

The canvas doesn’t get any bigger than 'not inside.' We’ll be looking for ideas that feel as big as that canvas deserves."

The Outdoor Lions Jury

John Patroulis Jury President

Worldwide Chief Creative Officer, Grey, Global

John Patroulis, a globally recognized creative innovator and leader whose work has expanded the boundaries of advertising, was named Worldwide Chief Creative Officer of Grey in 2017. John heads all of creative across the Grey network based out of New York. Prior, John spent six years at BBH New York, starting as Chief Creative Officer and rising to become its first-ever Creative Chairman. Under his leadership, BBH became one of the most awarded agencies in New York, and John was named to the Adweek 50. Before BBH, John co-founded both agencytwofifteen and T.A.G. in San Francisco, where he led the Xbox Halo 3 "Believe" global campaign, the most creatively awarded campaign of the decade. He began his career as a copywriter at TBWA/Chiat/Day, where he rose to global creative director, helping adidas become the Cannes Marketer of the Year. John has won every top international creative honor, including the One Show "Best in Show?, the Grand Clio, The Grand Effie, and the Cannes Grand Prix, which he has won multiple times.
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Alice Bottaro

Creative Director


Antoinette Beatson

Executive Creative Director


Carlos Moreno

Global Chief Creative Officer


Dan Dawson

Chief Creative Officer
Grand Visual
United Kingdom


Davide Boscacci

Executive Creative Director


Ingrid Lira

Chief Creative Officer
Pedro Juan & Diego


Keka Morelle

Executive Creative Director


Paul Nagy

Chief Creative Officer, Australia & New Zealand
Australia & New Zealand


Surachai Puthikulangkura

Founder & CEO
Illusion CGI Studio


Love The Work

Past winners of the Outdoor Lions

The Daily Show Presents: The Donald J. Trump Presidential Twitter Library

2018 · 23 Stories X Conde Nast, Comedy Central


The Daily Show Presents: The Donald J Trump Presidential Twitter Library” was an immersive real-world experience, brought to life through static, digital, interactive, and physical displays. Featuring state-of-the-art visual installations, interactive hands-on activations, and large scale wall graphics of tweets, quotes, and timelines, including @realDonaldTrump’s live feed alarm, hundreds of printed tweets by topic, and “masterpieces” mounted in gold frames to spotlight his most “memorable” tweets.