Titanium Lions

The Titanium Lions celebrate game-changers.

Entries will need to break new ground in branded communications; that is, provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward. The same piece of work can only be entered once in Titanium. The Titanium Lion is not included within the 6 Lion limit rule. Shortlisted entrants will be required to present their work live to the jury in Cannes.

Titanium Lions Category Sections

  • A. Titanium

    The definition of Titanium for the purposes of Cannes Lions is breakthrough ideas which are provocative and point to a new direction in the industry.

    • A01 Titanium

      There are no categories in Titanium Lions. The idea is everything, whether it’s for a car or toothpaste, telecommunications or charity, big budget or low budget.

Find the right categories for your work

Just answer a few simple questions about your work and The Category Picker will suggest the most appropriate places to submit your ideas.

Launch the Category Picker

Get the Entry Kit

For full Category listings and selection of handy materials to guide you through the entry process.

The Titanium Lions President's Message

David Lubars President

Global Chief Creative Officer, BBDO

Dan Wieden invented the Titanium Lion in 2002 to recognize BMW Films. The first batch of the films had been eliminated from Cannes the year before because they didn’t fit comfortably in any category. Odd that a show designed to recognize out-of-the-box thinking killed something for being out-of-the-box. But Dan righted this by coming up with the Titanium "…to recognize breakthrough ideas which are provocative and point to a new direction in the industry." The judges and I will honor, respect and adhere to Dan's charter which is as timely now as it was then.

The Titanium Lions

David Lubars Jury President

Chief Creative Officer Worldwide, Chairman North America

David Lubars is Chief Creative Officer, BBDO Worldwide. Since David joined BBDO as its creative lead in 2004, the agency has become the most creatively recognized in the world. For example, for 13 years in a row, BBDO has been the world?s most awarded creative agency network. And BBDO has won Network of the Year at Cannes a record-setting seven times. The work isn't just creative. Four times in its eight-year history, Effie has named BBDO the most effective agency network in its Effie Effectiveness Index. David has personally won 200 Cannes Lions and five Emmy's (including this year). His BMW Films was the first ever Titanium winner at Cannes and is part of MoMA's permanent collection in NYC. Recently, David was inducted into The One Club Creative Hall of Fame, and was honored with a Clio Lifetime Achievement Award. He has also been named one of the top ten creative directors of all time by Forbes.
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Claudia Cristovao

Head of Google Brand Studio - APAC


Fernando Machado

Global Chief Marketing Officer
Burger King


Leslie Sims

Chief Creative Officer


Lynne Anne Davis

President – Asia Pacific


Malcolm Poynton

Global Chief Creative Officer
Cheil Worldwide


Pelle Sjoenell

Worldwide Chief Creative Officer


Susan Credle

Global Chief Creative Officer
FCB Worldwide


Susan Hoffman

Wieden + Kennedy


Wesley Ter Haa

Co-Founder & Chief Operating Officer


Past winners of the Titanium Lions

Palau Pledge

2018 · Host/Havas for Palau Legacy Project


To promote personal responsibility and encourage sustainable actions, a bold, permanent new entry visa process was created. All arriving visitors MUST now sign a pledge, stamped in their passports, to be good environmental stewards. This mandatory agreement, dedicated to Palau’s children, needs to be signed before an officer.

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