Entries will need to demonstrate exceptional form and function in a digital context; that is, work with flawless design, masterful execution and outstanding user experience created for all digital environments. Criteria considered during judging will predominantly be the execution and experience.
Past winners of the Digital Craft Lions
2018 · Isobar/Viacom for William Patrick Corgan
DIGITAL CRAFT > TECHNOLOGY > AR, VR & MIXED REALITY
Aeronaut VR is a three-and-a-half-minute room-scale experience designed for Smashing Pumpkins’ William Patrick Corgan’s single, “Aeronaut.” The unique content was not only designed as a fully immersive and participatory VR experience, but a 2D video was filmed within the VR experience using Cinemachine, a new software tool from Unity. The 2D video filmed inside the 3D VR world was imagined by San Francisco artist and filmmaker Danny Bittman using Tilt Brush and Blocks from Google, and brought to life by the joint Viacom and Isobar team.