The Entertainment Lions celebrate creativity that turns content into culture.
Entries will need to demonstrate ideas that are unskippable; that is, work which captivated in order to cut-through, communicate a brand message or connected with consumers in a new way. There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as thecategories chosen are relevant.
Past winners of the Entertainment Lions
2018 · N=5 for KPN
ENTERTAINMENT > AUDIOVISUAL BRANDED CONTENT > ONLINE: FICTION
Evert_45 is an immersive campaign played out as an ongoing series on Instagram, YouTube and evert45.com. Evert’s war story recounts his journey to find his brother in hiding after escaping a German labour camp. The narrative was carefully crafted from numerous insightful interviews with WWII eyewitnesses, historians and teachers. The initiative was developed in response to a Dutch newspaper article featuring interviews with elderly resistance fighters who pleaded to keep their stories alive when they would no longer be around to tell them.