Entertainment Lions

The Entertainment Lions celebrate creativity that turns content into culture.

Entries will need to demonstrate ideas that are unskippable; that is, work which captivated in order to cut-through, communicate a brand message or connected with consumers in a new way. There is no overall limit to how many times the same piece of work can be entered into Entertainment as long as thecategories chosen are relevant.

See the list of all Entertainment Craft Lions Categories.

How to enterDownload full category listings, description, material specification and rules.

Entertainment Lions Jury
Full jury announced in 2019

Scott Donaton President

Global Chief Creative & Content Officer, Digitas

As Chief Content Officer at Digitas, Scott Donaton leads the agency's content practice in North America, partnering with clients to tell their stories in innovative and memorable ways. Donaton launched and leads Digitas Studios, which develops unique custom-content initiatives, strategies, and business models. Donaton’s thought-leadership has been published in numerous media outlets including Fast Company, Adweek, and Ad Age, among others, and he is a frequent speaker at industry events. Before joining Digitas, Donaton was Global Chief Content Officer at IPG’s UM and founded Ensemble, an IPG content studio where he served as CEO from 2009 till 2013. Donaton coined the phrase “Madison & Vine”, and is the author of a book by the same name, which helped launch the branded-content revolution. A longtime media executive, Donaton served as publisher of Entertainment Weekly and before that was at Advertising Age, where he served as editor for 10 years before becoming publisher. Donaton’s awards and accolades include being inducted into the Advertising Hall of Achievement, being honored as one of the “21 Most Intriguing People in Media” and being named to the Folio 40. In 2013, Donaton served as president of the Branded Content & Entertainment jury at the prestigious Cannes Festival.

Past winners of the Entertainment Lions


2018 · N=5 for KPN


Evert_45 is an immersive campaign played out as an ongoing series on Instagram, YouTube and evert45.com. Evert’s war story recounts his journey to find his brother in hiding after escaping a German labour camp. The narrative was carefully crafted from numerous insightful interviews with WWII eyewitnesses, historians and teachers. The initiative was developed in response to a Dutch newspaper article featuring interviews with elderly resistance fighters who pleaded to keep their stories alive when they would no longer be around to tell them.


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Entertainment Track Lions