Entertainment Lions for Sport

The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands. 

The jury will reward excellence in breakthrough creativity within the sports marketing ecosystem. This includes use of effective strategic planning, sponsorship, brand management, media, entertainment and/or talent.

See the list of all Entertainment Lions for Sport Categories.

How to enterDownload full category listings, description, material specification and rules.

Entertainment Lions for Sport Jury
Full jury announced in 2019

Steve Stoute President

Founder & CEO, Translation

Steve Stoute is an advertising entrepreneur and music industry innovator. He serves as Founder and CEO of UnitedMasters and Translation. With funding from Alphabet, Andreessen Horowitz, 20th Century Fox and Floodgate, the companies are converging music, technology and storytelling an a way that has never been done before.

UnitedMasters is a technology and data-driven artist services company that provides creators tools and maximise their potential while remaining independent from traditional record labels. Translation Agency is a creative agency that connects the world’s most famous brands to culture through sports and entertainment. Prior to founding Translation in 2002, Steve was a music industry executive at Sony Music and Interscope Geffen A&M. He produced albums for Mariah Carey and Nas, led production efforts for Gwen Stefani and Enrique Iglesias, and executive produced the Academy-Award winning 8 Mile film and soundtrack.

Steve is the critically-acclaimed author of The Tanning of America, member of the Advertising Hall of Achievement and has been named one of Fast Company’s Most Creative People in Business and Executive of the Year by AdAge. He serves as an advisor to SocialWorks, a non-profit founded by Chance the Rapper that supports public schools.

Past winners

Nothing Beats a Londoner

2018 · W+K for Nike


Nike is the top-selling sportswear brands among young Londoners. But long-term health of brand relies on retaining the loyalty of its young customer demographic. Research revealed that high-profile marketing campaigns built around athletes were not enough to secure this. "Nike will always be big,” said a kid who attended a focus group, “but it’s so big, we can't see, touch or feel the brand anymore”.Our job was to reconnect Nike with 16-24-year-old Londoners.


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