The Entertainment Lions for Sport celebrate creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
The jury will reward excellence in breakthrough creativity within the sports marketing ecosystem. This includes use of effective strategic planning, sponsorship, brand management, media, entertainment and/or talent.
Nothing Beats a Londoner
2018 · W+K for Nike
SOCIAL AND INFLUENCER > SOCIAL INSIGHT & ENGAGEMENT > BRAND STORYTELLING
Nike is the top-selling sportswear brands among young Londoners. But long-term health of brand relies on retaining the loyalty of its young customer demographic. Research revealed that high-profile marketing campaigns built around athletes were not enough to secure this. "Nike will always be big,” said a kid who attended a focus group, “but it’s so big, we can't see, touch or feel the brand anymore”.Our job was to reconnect Nike with 16-24-year-old Londoners.