Creative eCommerce Lions

The Creative eCommerce Lions celebrate creative, commercial ecommerce, payment solutions and innovation.

Entries will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success. A number of criteria will be considered during judging and weighted as follows

  • 30% Idea
  • 20% strategy
  • 20% execution
  • 30% results

See the list of all Creative eCommerce Lions Categories.

How to enter Download full category listings, description, material specification and rules.

Creative eCommerce Lions Jury
Full jury announced in 2019

Daniel Bonner President

Global Chief Creative Officer, Wunderman

Appointed to lead the creative capabilities of Wunderman Worldwide, Daniel is responsible for helping our clients to be 'Future Ready' through the innovative application of creativity, data and technology to inspire their customers to take action through unique, indispensable experiences that make a difference.Prior to Wunderman, Daniel joined Razorfish in 2011 as Chief Creative Officer after 14 years as a leader with AKQA.Daniel believes we should not be making people want stuff but make the stuff people want. For brands this requires a transformation in thinking, interaction, digital products and utility driven services if they are to keep the promise they make to their audiences and play a meaningful role in a connected world.As well as working with clients, Daniel has produced best practice workshops for the Design Museum, London in their education program. He has also served as judge and chairperson for the leading UK, European and global creative award initiatives in advertising, effectiveness, innovation and design.Daniel is one of the worlds most awarded creative directors and is regularly recognised for his contribution to both creativity and innovation - this includes being listed every year for the last 3 years in BIMA's annual roll call of the top pioneers in the UK and Campaign magazine have regularly included Daniel in their top 20 creative directors as part of their own annual industry review.Further highlights among these accolades include Daniel being named the No.1 Digital Creative Director in the UK by Campaign, being invited as a Fellow into the Royal Society of Arts for his contribution to digital advertising and most recently in 2016 he was named 'Influencer of the Year' by the global creative industry network, Creativepool.

Past winners of the Creative eCommerce Lions

Xbox Design Lab Originals: The Fanchise Model

2018 · McCANN LONDON for Microsoft


Back in 2016, Xbox launched Design Lab, an e-commerce store for customising controllers. However, in 2017, they approached us with a problem: Design Lab’s customisable controllers are relatively expensive, retailing at 50% more than standard controllers, which was proving to be a barrier to purchase. With concerns within the gaming community around the high cost of gaming, how could Xbox take cost out of the equation, in order to increase sales of Design Lab controllers?


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