The Creative eCommerce Lions celebrate creative, commercial ecommerce, payment solutions and innovation.
Entries will need to demonstrate how the innovation and optimisation of the customer journey led to increased consumer engagement and commercial success. A number of criteria will be considered during judging and weighted as follows
- 20% strategy
- 20% execution
- 30% results
Past winners of the Creative eCommerce Lions
Xbox Design Lab Originals: The Fanchise Model
2018 · McCANN LONDON for Microsoft
Grand Prix CREATIVE ECOMMERCE > CREATIVE ECOMMERCE: SECTORS > MEDIA / ENTERTAINMENT
Back in 2016, Xbox launched Design Lab, an e-commerce store for customising controllers. However, in 2017, they approached us with a problem: Design Lab’s customisable controllers are relatively expensive, retailing at 50% more than standard controllers, which was proving to be a barrier to purchase. With concerns within the gaming community around the high cost of gaming, how could Xbox take cost out of the equation, in order to increase sales of Design Lab controllers?