Chief Creative Officer, Joan Creative, United States
"Many of you won’t remember this, but there used to be a time when the only woman you could find in a standard beer commercial would be clad in a teensy tiny string bikini. Sometimes, she’d even be wrestling with other women in bikinis, too.
Thankfully, in the past few years, we have seen seismic changes in the cultural conversations around gender, and with it, the way we portray gender in advertising. Not just concerning women, but also new ideas about masculinity, gender fluidity and LGBTQ issues. Brands are daring to step into unfamiliar territory, and the world is becoming better for it.
But these ideas only progress when we, as an industry, put passion into progressing them. And that’s why I am so honored and excited to be judging the 2019 Glass Lions. Because more than ever, marketers are really investing time, money and creative energy into this kind of work.
The Venn diagram intersection of creatively good work and culturally good work is booming right now. Let’s use this to push the conversation even farther."