Sustainable Development Goals Lions

The Sustainable Development Goals Lions celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world.

Entries will need to demonstrate how they contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet and prosperity. A number of criteria will be considered during judging and weighted as follows: 30% idea, 20% strategy, 20% execution, 30% impact and results.

Sustainable Development Goals Lions Sections

  • A. People

    • A01 Poverty

      Entries into this category will represent efforts to end poverty in all its forms everywhere. Its manifestations include hunger and malnutrition, disaster-prone geographies, social discrimination, limited access to education and other basic services.

    • A02 Hunger

      Entries here should demonstrate efforts to end hunger, achieve food security, improved nutrition and promote sustainable agriculture and food production systems.

    • A03 Good Health and Well-being

      Entries into this category will work towards ensuring healthy lives and the promotion of well-being for all. Examples here can include campaigns that address maternal mortality, disease epidemics, substance abuse, sexual and reproduction healthcare, services and access.

    • A04 Quality Education

      Campaigns that contribute to the establishment of inclusive and quality education for all and the promotion of lifelong learning opportunities. Includes efforts towards affordable, equal and safe access to education - regardless of race, gender or disability.

    • A05 Gender Equality

      Entries into this category should work towards the eradication of deeply rooted gender-based discrimination and the achievement of gender equality and empowerment for all.

  • B. Planet

    • B01 Clean Water and Sanitation

      Campaigns that work towards the availability and sustainable management of water and sanitation for all.

    • B02 Affordable and Clean Energy

      Entries into this category will promote the necessity of access to affordable, reliable, sustainable and modern energy for all.

    • B03 Sustainable Cities and Communities

      Entries here should represent efforts to make cities and human settlements completely inclusive, safe, resilient and sustainable. Common urban challenges include congestion, lack of funds to provide basic services, a shortage of adequate housing, declining infrastructure, accessibility and rising air pollution within cities.

    • B04 Responsible Consumption and Production

      Campaigns that work towards the implementation of sustainable consumption and production patterns for all. Entries should focus on promoting resource and energy efficiency through reduction of natural resource consumption across the supply chain, involving everyone from producer to final consumer.

    • B05 Climate Action

      Entries here should reflect the necessity of the urgent action required to combat climate change and its impacts.

    • B06 Life below Water

      Campaigns that promote the need to conserve and manage our oceans, seas and marine resources for sustainable development. Entries may focus on various issues such as temperature, chemistry, currents and life

    • B07 Life on Land

      Entries into this category will promote the protection, restoration and sustainable use of our land-based ecosystems. E.g. Sustainable management of forests, prevention of desertification, and the termination and reversal of land degradation and biodiversity loss.

  • C. Prosperity

    • C01 Decent Work and Economic Growth

      Entries here should promote sustained, inclusive and sustainable economic growth. Including, but not limited to, work that demonstrates efforts to reach safe, productive and equal employment for all; increased access to financial services to manage incomes, accumulate assets and make productive investments; and effective eradication of forced labour and modern slavery.

    • C02 Industry, Innovation and Infrastructure

      Campaigns entered here will reflect attempts to build resilient infrastructure, promote inclusive and sustainable industrialisation, and nurture investment and innovation in transport, irrigation, energy and information and communication technology.

    • C03 Reduced Inequalities

      Entries into this category will demonstrate efforts to reduce inequality within and among countries. Inequalities can refer to disparity in incomes as well as those based on age, sex, disability, race, ethnicity, origin, religion or economic or other status within a country.

  • D. Peace

    • D01 Peace, Justice and Strong Institutions

      Entries here will work towards the promotion of peaceful and inclusive societies for sustainable development. They will show attempts to provide access to justice for all and build effective, accountable and inclusive institutions at all levels.

  • E. Partnerships

    • E01 Partnerships for the Goals

      Campaigns that contribute to the revitalisation and enhancement of global partnerships. Work that endeavours to bring together Governments, civil society and the private sector in aid of the implementation of sustainable development.

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The Sustainable Development Goals Lions President's Message

David Droga President

Founder and Creative Chairman, Droga5

"The Sustainable Development Goals Lion might just be the most important Lion at Cannes and should be considered the most aspirational of all the industry awards. It is certainly the one I strive for above all others. It doesn’t need a big explanation as to why. Just take a look at the categories and importance of the subject matter: People, Planet, Prosperity, Peace and Partnerships. We’re using problem-solving and our creative powers to create a positive impact on the world in these spaces. This is the stuff that moves us forward as a creative industry and, more importantly, as a civilization.

We are all citizens of this planet, and to know your work has had any kind of impact that can change the world for the better is something to truly be proud of."

The Sustainable Development Goals Lions Jury

David Droga Jury President

Founder and Creative Chairman
Droga5 part of Accenture Interactive

David Droga is the Founder and Creative Chairman of multi-award-winning Droga5, an independent advertising agency and creative problem-solving company with offices in New York and London. Before forming Droga5, David was the first-ever Worldwide Chief Creative Officer of the Publicis Network. He was also Executive Creative Director of Saatchi & Saatchi London, Regional Creative Director of Saatchi & Saatchi Asia and Partner and Executive Creative Director of OMON Sydney. David is the most awarded creative at the Cannes International Festival of Creativity, and in 2017, he became the youngest recipient of the Lion of St. Mark in recognition of his achievements. David is a laureate of the Asian Media and Marketing Hall of Fame, the AdNews Hall of Fame, the AWARD Hall of Fame, New York Art Directors Club Hall of Fame and the American Advertising Federation Hall of Achievement.
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Ariana Stolarz

Global Chief Strategy Officer


Atila Francucci

Creative Vice President
nova/sb Comunicação


Christoph Becker

Global CEO & Chief Creative Officer


Claudia Gonzalez

Chair, We Are All Human Foundation and Co-Host, Global GoalsCast
We Are All Human


Heesun Kim

Vice President, Head of Global Launch Marketing
South Korea


Ishteyaque Amjad

Vice President - Public Affairs,Communications & Sustainability
Coca Cola


Maha Elbahrawi

Deputy Director (Judging in personal capacity)
United Nations


Per Pedersen

Global Creative Chairman


Thomas Kolster

Mr. Goodvertising


Tina Allan

Executive Vice President Director of Data Solutions


Past winners of the Sustainable Development Goals Lions

Nature Represented

2018 · Maruri Grey for Sambito


The legal systems of the world treat species and ecosystems as OBJECTS and PROPERTY, leading to an economy coupled with the destruction of nature. To counteract this, a new Constitution was approved in Ecuador. This constitution became the first in the world to recognize the rights of ecosystems to exist, persist, regenerate and evolve. However, multinational companies continue to challenge the new laws to push for the fracking, drilling and mining of Ecuador and the planet´s ecosystems.

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