Impact

Awards track

Navigate Impact with John Seitfert  

The Impact Track recognises the commercial techniques used to measure creative branded communications and drive results. The Awards are home to the Creative Effectiveness Lion, the only global effectiveness award. On the Festival stages, leading marketers, brand managers and CMOs of the biggest and most profitable brands, will discuss performance, effectiveness and ROI.

John Seitfert, Chief Executive, Worldwide, Ogilvy, is the inaugural Track Ambassador.

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“The Impact Track is not just about the quality of ideas, but what the work creates in the marketplace in terms of engagement.”

John Seitfert
Chief Executive, Worldwide, Ogilvy
Impact Track Ambassador & Creative Effectiveness Lions Jury President

Navigate your way through the Programme

With Impact Track Ambassador Jon Seifert's content selection

Building Creative Culture for Commercial Success

Hosted by Anheuser-Busch

What CEOs Really Think About Marketing, Creativity, and Growth 

Hosted by McKinsey and Cannes Lions

explore more of the Impact track

Explore the Lions

Creative Effectiveness Lions

Celebrating the measurable impact of creativity. Entries will need to demonstrate hard results over the long term.

Key Dates

Explore the winners

Learn more about the rules, downloads, fees and more

Get the Entry Kit

Explore other Lions

Communication Craft Entertainment Experience
Good Health Impact Innovation Reach