Creative Data Lions

The Creative Data Lions celebrate the interplay of ideas and information.

Entries in the Creative Data categories must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust. A number of criteria will be considered during judging and weighted as follows:

  • 30% strategy
  • 30% application
  • 20% innovation
  • 20% impact and results

See the list of all Creative Data Lions Categories.

How to enter Download full category listings, description, material specification and rules.

Creative Data Lions Lions Jury
Full jury announced in 2019

Yasuharu Sasaki President

Lead of Digital Creative and Executive Creative Director, Dentsu Inc.

Yasuharu (Yasu, to those who know him) is an Executive Creative Director with a background in computer science whose curiosity has always found a way into writing, digital design, and coding. A self-professed ‘Geek,’ he spends time inventing things in the field of next-generation communications.

In 1995 Yasu joined Dentsu, where he accomplished advertising’s greatest feat: staying at the same agency for 24 years. With additional stints at IconNicholson, StrawberryFrog, and Dentsu America, he has worked on clients such as Coca-Cola, Glico, Google, Honda, Kirin Brewery, Shiseido, and UNIQLO. His list of awards includes Cannes Lions, D&AD, The One Show, Spikes, ADFEST, and CLIOs, of which he’s also been a jury member. Currently, Yasu is in charge of leading digital creative teams at Dentsu, developing digital brand experiences and integrated solutions. He also leads innovation teams who are inventing and developing new services, products, and platforms using the latest technologies.

Sometimes, you’ll find Yasu kayaking anywhere from the rivers of Mongolia to the Hudson in New York. Always, however, he seems to be wearing a cool shirt.

Past winners of the Creative DataLions

My Line

2018 · Rothco | Accenture Interactive for The Times/News UK & Ireland


The Times was seen as a paper with a narrow mindset. This wasn’t actually true.The Times prides itself on having many differing opinions and voices on any particular story.Brief : Help launch the Times ‘Find your voice campaign’ to its readers and potential readers around the world.Objectives : Reposition The Times as a paper that represents many differing voices.


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