Entries will need to demonstrate the creative implementation of ideas through the use of media. That is, work which is enhanced and amplified by a game-changing channel strategy to produce measurable results.A number of criteria will be considered during judging and weighted as follows:
- 30% insight and idea
- 20% strategy and targeting
- 20% execution
- 30% impact and results.
Past winners of the Media Lions
Tesco's Food Love Stories
2018 · BBH London/Mediacom for Tesco
Grand Prix MEDIA > EXCELLENCE IN MEDIA > EXCELLENCE IN MEDIA PLANNING
Tesco’s Food Love Stories is a story of success - their most effective campaign ever, driving an incremental sales uplift of 38% YOY, with £231 million of sales being attributable to the campaign.Tesco tasked us with boosting quality perceptions, so we innovatively partnered data with media to deliver a campaign personalised to food preferences.