Media Lions

The Media Lions celebrate the context of creativity.

Entries will need to demonstrate the creative implementation of ideas through the use of media. That is, work which is enhanced and amplified by a game-changing channel strategy to produce measurable results.A number of criteria will be considered during judging and weighted as follows:

  • 30% insight and idea
  • 20% strategy and targeting
  • 20% execution
  • 30% impact and results.

See the list of all Media Lions Categories.

How to enterDownload full category listings, description, material specification and rules.

Media Lions Jury
Full jury announced in 2019

Karen Blackett OBE President

WPP UK Country Manager & MediaCom Chairwoman UK & Ireland, WPP

Karen is a proven business leader with a track record in creating vibrant cultures, energising teams and consistently delivering business growth and success. She is currently UK country manager for WPP, the world’s largest marketing services group, and Chairwoman of MediaCom, the largest media agency in the UK.

Karen champions diversity and equality of opportunity throughout the advertising industry. In 2012 Karen launched the first ever Government backed Apprentice Scheme for the sector.

In June 2014, Karen received an OBE in the Queen's Birthday honours and in 2015 Karen was the first business woman to be named Britain’s Most Influential Black person in the Power List.

Karen is an external advisor to the UK Government Civil Service and a Business Ambassador to the Department of International Trade. Karen was recently appointed Race Equality Business Champion by the UK Prime Minister, Theresa May. Karen sits on the board for Creative England, is a council member for the Creative Industries Federation, and Chancellor of the University of Portsmouth.

Past winners of the Media Lions

Tesco's Food Love Stories

2018 · BBH London/Mediacom for Tesco


Tesco’s Food Love Stories is a story of success - their most effective campaign ever, driving an incremental sales uplift of 38% YOY, with £231 million of sales being attributable to the campaign.Tesco tasked us with boosting quality perceptions, so we innovatively partnered data with media to deliver a campaign personalised to food preferences.


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