PR Lions

The PR Lions celebrate the craft of strategic and creative communication. 

Entries will need to demonstrate how original thinking, transformative insight and a strategy rooted in earned has influenced opinion and driven business, societal, and/or cultural change. That is, work with storytelling at its core, which established, protected and enhanced reputation and business of an organisation or brand. A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

See the list of all PR Lions Categories.

How to enterDownload full category listings, description, material specification and rules.

PR Lions Jury
Full jury announced in 2019

Michelle Hutton President

Managing Director, Global Clients, Edelman

Michelle Hutton is the Managing Director, Global Client Strategy at Edelman, based in London, having previously held positions as both the COO of Europe and Chair of the agency's global consumer business. Before relocating to the UK, Michelle ran Edelman's operations in Australia, where she built and led an international award-winning team, producing communications marketing work for clients such as Samsung, KFC and GE.

Prior to joining Edelman in 2008, Michelle led Hill & Knowlton Strategies in Australia and ran the agency’s consumer marketing practice across Asia Pacific, where she particularly enjoyed driving campaigns that took a stand on cultural or societal issues. Michelle has a keen interest in supporting female leaders in the creative industry. She is on the advisory board of Global Women in PR and was previously a Board Director of The Communications Council in Australia serving on its Diversity and Inclusion Committee.

In 2017, Michelle joined the PR Jury for Cannes Lions Festival of Creativity and was also PR Jury President for eurobest. She has served on other global creative and effectiveness juries including The Effie Awards and is excited to see impactful earned-centric work in Cannes this year.

Past winners of the PR Lions

Trash Isles

2018 · AMVBBDO for Plastic Oceans/LadBible


At the start of the campaign the issue was rarely talked about and the public were unaware of the issue, by the end of it global new channels such as Fox News, CNN and Europe 1 had covered it, major publications like National Geographic, Reuters and the Daily Mail wrote about it and more than half a billion people had been reached by the campaign.8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming Governments have simply ignored it and the public are unaware of it.Draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice Make the public aware of the scale of the problem. Get the press and public talking about the issue


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