The PR Lions celebrate the craft of strategic and creative communication.
Entries will need to demonstrate how original thinking, transformative insight and a strategy rooted in earned has influenced opinion and driven business, societal, and/or cultural change. That is, work with storytelling at its core, which established, protected and enhanced reputation and business of an organisation or brand. A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.
Past winners of the PR Lions
2018 · AMVBBDO for Plastic Oceans/LadBible
Grand Prix PR > EXCELLENCE IN PR > PUBLIC AFFAIRS & LOBBYING
At the start of the campaign the issue was rarely talked about and the public were unaware of the issue, by the end of it global new channels such as Fox News, CNN and Europe 1 had covered it, major publications like National Geographic, Reuters and the Daily Mail wrote about it and more than half a billion people had been reached by the campaign.8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming Governments have simply ignored it and the public are unaware of it.Draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice Make the public aware of the scale of the problem. Get the press and public talking about the issue