Social & Influencer Lions

The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions.

Entries will need to demonstrate how levels of engagement, social reach and the creative use of social networks & platforms, brand ambassadors and influencers led to commercial success. A number of criteria will be considered during judging and weighted as follows:

  • 30% Idea
  • 20% strategy
  • 20% execution
  • 30% results

See the list of all Social and Influencer Lions Categories.

How to enterDownload full category listings, description, material specification and rules.

Social & Influencer Lions Jury
Full jury announced in 2019

PJ Pereira President

Founder & Creative Chairman, Pereira & O'Dell

PJ Pereira, Creative Chairman and Co-Founder of Pereira O’Dell is an advertising and entertainment pioneer. An Emmy winner, bestselling writer and multiple Cannes Grand Prix winner he has become one of the world’s most influential and respected creatives. In 2019, PJ will serve for the third time as a Cannes Jury President (previously Cyber + Entertainment Jury Chair). He believes agencies must provide return not only on the money brands are investing, but also the time consumers are spending with the work. With a diverse portfolio, current and past clients include, Intel, MINI, Jet.com, Adobe, Fifth Third Bank, National Geographic and Coca-Cola but his work extends way beyond ads. His work was the first brand film to premiere at Sundance Film Festival, Werner Herzog’s “Lo and Behold” for NETSCOUT, and his agency was also the first to win an Emmy for a branded series competing against regular programming - Intel’s “The Beauty Inside.” In 2018, PJ published best-selling novels and edited “The Art of Branded Entertainment”, the first book ever published by a Cannes jury, now available worldwide in both digital and paperback.

Past winners of the Social & Influencer Lions

Nothing Beats a Londoner

2018 · W+K for Nike

Grand Prix SOCIAL AND INFLUENCER > EXCELLENCE IN SOCIAL & INFLUENCER > MULTI-PLATFORM SOCIAL CAMPAIGN

Nike wanted to reaffirm its place with young Londoners. Create a deeper connection with them and talk to them authentically and meaningfully, on their level, through the power of sport. Situation Kids in London are faced with impossibly high pressures and expectations to succeed - to be seen as popular, stylish, “cool” (whatever that is). At a time when many brands were feeding into their insecurities, promoting style, swag and big celebrities as a way to achieve it. Nike knew they had a harder challenge, but a more rewarding one - to inspire the inner athlete within every youth through the entertaining, empowering, confidence-building ability of sport. ObjectivesBuild salience for Nike amongst London’s youth through the power of sport.Lead kids to play sport in London.Make something London could be proud of (at a time when the city was hurting from terrorist attacks, political issues and tragedies)

 

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