Original, engaging creative work starts with a strong brief. This is a chance to go head-to-head against fellow brand marketers and produce the perfect brief in only 24 hours.
After a briefing from a charity or NGO, you'll have 24 hours to build a creative brief. It'll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign – the kind that will clearly act as a creative springboard for an agency. This will be judged by a selection of industry experts before the winner is crowned live at the festival.
"I wish I could live at a never ending Cannes Lions Festival. The whole thing, including the Young Lions Competitions, is amazing."
Daniel Zaldumbide, Maruri Grey Ecuador