We're challenging the brightest professional minds working in media agencies to demonstrate their strategic thinking and innovative approaches to solving an important marketing challenge in only 24 hours.
After a briefing from a charity or NGO, you'll have 24 hours to demonstrate how to create 'Consumer Engagement' and exploit the value of emerging media with consumer insights to drive effective communication strategies. You'll need to show how your stategic idea would work across channels to craft a compelling communications strategy that will be judged by a selection of industry experts before the winner is crowned live at the festival.
"All the people you meet are as passionate about this as you are and you get to share stories and moments with incredible people from all around the world.."
Daniel Zaldumbide, Maruri Grey Ecuador