Since 2010, Cannes Lions has teamed up with the Berlin School of Creative Leadership, and together, we’ve created life-long learning experiences for more than 150 amazing creative minds from over 25 countries. This intensive and exclusive nine-day leadership programme helps creative leaders transform challenges into opportunities, successfully leading a team towards creative excellence and making even greater, more sustained impact.
The programme enables participants to turn every festival moment into a chance to strengthen their skillsets, to build creative solutions for their business’ future, and to craft together new ways to drive revenue and growth.
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This programme is tailor-made for agency, consultancy, and corporate leaders – or even better, suppliers and clients together – who want to gain a better and more creative understanding of the state of brand experience today. The programme content is built on the foundations of creative business leadership that drive client-centricity from both a creative and organisational perspective.
For 2020, the CCLP will continue to reflect and enable leadership of current and future challenges, with a specific focus on leading brand experience: connecting the dots between brand culture, client centricity, and creative leadership.
By now, you've probably heard the phrase, "data is the new oil" – the precious resource fuelling the way we consume, communicate and do business. As data paves the way for more advance analytics, automation and artificial intelligence, we're investigating its relationship with creativity. Is data the killer of human creativity or does it empower us to offer more effective, empathetic and engaging solutions? What is the impact on leadership practice and how does it enable us to demonstrate greater and more sustainable value for our clients and customers?
By practicing with robust tools and techniques, and exploring case studies and their own current business challenges, participants will learn how to problem-solve to discover the causes of business issues.
You'll develop effective skillsets to lead your organisation and clients on transformational journeys, based on optimised relationships and experience roadmaps produced during the programme.
"The Cannes Creative Leadership Program was an immersive experience. I never thought a programme could be so engaging, relevant, inspiring and eye opening!"