Supporting the next generation of female creative directors
See It Be It is a programme at Cannes Lions working towards equal representation of female and male creative directors across the industry.
The programme supports the next generation of female creative directors. It accelerates their careers and inspires and supports others on their journey.
At Cannes Lions 2019, See It Be It offers:
A curated executive learning programme
Exclusive mentoring sessions with industry leaders, both male and female
Close-knit international network of aspiring female creative directors
Access and exposure to the most influential leaders in the industry
Profile building opportunities and support as a See It Be It Advocate
Plus opportunities after the event
A global event series to cultivate local community and support network
Opportunity to learn from and share with the wider See It Be It community
The See It Be It Chair: Madonna Badger
Madonna Badger is the Founder and CCO at Badger & Winters, a 2016 Advertising Age Small Agency Award winner, specialising in creating emotional connections with women.