Supporting the next generation of female creative directors

See It Be It is the Cannes Lions initiative working towards equal gender representation in creative directors across the industry. 
In partnership with
Highlights from See It Be It 2018

At Cannes Lions 2020, See It Be It offers:

  • A curated executive learning programme
  • Exclusive mentoring sessions with industry leaders, both male and female
  • Close-knit international network of aspiring female creative directors
  • Access and exposure to the most influential leaders in the industry
  • Profile building opportunities and support as a See It Be It Advocate
  • A VIP experience including complimentary Festival Pass, accommodation and travel

Plus opportunities after the event

  • A global event series to cultivate local community and support network
  • Opportunity to learn from and share with the wider See It Be It community

The See It Be It Chair: Madonna Badger

Madonna Badger is the Founder and CCO at Badger & Winters, a 2016 Advertising Age Small Agency Award winner, specialising in creating emotional connections with women.

The See It Be It Ambassador: To be announced


The 2019 See It Be It participants

  • Ana Luna

    Creative Director

    CIRCUS, Mexico

  • Carla Padovani

    Senior Creative Copywriter

    McCann Santiago, Chile

  • Cécile Pimont

    Senior Copywriter / ACD

    Freelance, France

  • Devon Williamson

    Art Director

    Cheil, Canada

  • Gabriela Guerra

    Senior Creative Copywriter

    Freelance, Singapore

  • Hira Mohibullah Amin

    Creative Director

    BBDO Pakistan

  • Jessica Toye

    Creative Director

    Virtue, USA 

  • Josie Fox

    Senior Creative

    Special Group, Australia  

  • Liz Cartwright

    Creative Director

    TBWA\Chiat\Day, USA 

  • Manoti Jain

    Chief Operating Officer

    Supari Studios, India

  • Nimo Awil

    Senior Creative

    POKE London, United Kingdom 

  • Rachel Kennedy

    Art Director

    180 Kingsday, The Netherlands

  • Ruxandra Drilea

    Senior Copywriter

    Publicis, Romania

  • Yaa Boateng

    Creative Director

    The Storytellers, Ghana

  • Yaprak Gultay

    Team Lead for Service Design

    Fjord, Sweden

Take part in See It Be It

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