Roger Hatchuel Academy

The Roger Hatchuel Academy is a student learning programme designed to introduce students to the advertising industry and help them kick-start their careers.

In partnership with

Cannes Lions

Subject areas

  • An introduction to the Agency Model
  • Creativity, storytelling and originality
  • Solving the creative briefs
  • Working with purpose
  • Leadership, teamwork and confidence
  • Diversity

Who is it for?

Studying advertising? Passionate about creativity? Interested in a career in creative advertising or communications? Then this is the course for you.

You should be

  • 18-22 years of age (as of June 22, 2019)
  • Interested in pursuing a career in advertising or creative comms
  • A full-time student studying at College or University
  • In you final year of studying
  • Fluent English speaker

We came in as mere students who just aimed to be part of the advertising world. But came out as passionate young creatives believing we can create a positive impact in the industry.

Cecilia Maria Fatima Forbes, University of Asia and The Pacific

Academy Deans

Abraham Asefaw & Maksimilian Kallhed, Co-Founders of The Pop Up Agency

The Pop Up philosophy is all about driving change by forming dedicated, intensely focused teams for short periods of time. Since 2012, they've popped up in over 40 countries, working with brands like Coca-Cola, Facebook, Adidas, YSL and Spotify to help discover insights and impacts that would otherwise stay hidden.

The dynamic duo have been leading the Academy for several years and are looking forward to another year of creative inspiration.

2019 course modules

  • How to find your voice and fight for your ideas

  • Where to look for inspiration

  • Techniques for presenting confidently

  • Ways to see every brief as an opportunity

  • How to take risks and develop creative bravery

  • Methods for telling more engaging stories